Sophia Alexander is a Miami-based creative specializing in production design, creative strategy, and visual arts.

Her work moves from concept through execution, shaping identity, image, and experience with clarity and precision.

Working across creative production, production design, and creative strategy, she builds cohesive visual systems that translate seamlessly across digital and physical environments. Her background spans over a decade across hospitality, design, and brand marketing. 

Today, she operates across two parallel practices, independently, partnering with brands on creative production and strategy, and as co-founder of SONA, a creative collective focused on building culturally relevant brands.

Her work is grounded in aesthetics, rhythm, and human connection, balancing structure with instinct to create work that resonates.

Alongside her professional practice, she maintains a personal body of work in photography and visual arts, documenting fragments of everyday life, movement, and place.

Working primarily behind the lens, she also explores typography, mixed media, and collage mediums that keep her perspective sharp and her process deeply personal.